What Churches Print and How You Can Profit
From this Huge Market
Presenter: Yvon Prehn, Founder & Director, Effective Church Communications
July 27, 2017
Religious organizations are a massive subset of non-profits. There are more churches in every town than any other one kind of business, they never shut down, and must constantly communicate with their membership. Yet despite this potential, many printers don’t know how to market to and service the church market.
Yvon Prehn has worked both with churches and the print industry for over 20 years and in this webinar, she will show you how to effectively market to and serve this specialized print niche.
What you will learn:
- Trends that challenge the print industry’s interactions with churches, and how to address them successfully
- How to approach a religious organization – asking the right questions to determine what they need
- The kinds of applications that they print
- The value of seasonal printing
- Learning what they find important (it might not be what you think!) by asking the right questions
- Educate them on how to work with you and become a trusted consultant, not a vendor
- Additional Resources
|Yvon Prehn, Effective Church, Communications, Founder & Director
For over 20 years Yvon Prehn has taught church communication ministry, skills, and strategy at seminars, conferences, and national conventions all over North America. She has written many popular books and articles on church communications, including the first book on desktop publishing in the church. Some of her current books are The Five Steps of Effective Church Communications and Marketing, Devotions for Desktop Publishers, and Church Connection Cards: Little Cards, Big Results. She is a contributing editor for Ministry Tech Magazine.
Yvon is the founder and director of Effective Church Communications and primary blogger for www.effectivechurchcom.com, a site with over 1,000 templates, articles, and resources for church communicators. She is also the creator of Sell to Churches, www.selltochurches.com, a site that helps print professionals understand and strategically sell to the church market. She now writes and creates online training materials to equip, inspire and encourage church communicators and print professional from her home in Ventura California.
Email: email@example.com | www.effectivechurchcom.com