Direct Mail Simplified Webinar: Mail Tracking & Measurement

Direct Mail Simplified Webinar: Mail Tracking & Measurement
Do your mail campaigns perform to their potential? Are you sure? The first two webinars in this series were about strategy, design and postal optimization—but one critical component remains. Skilled marketers know that there is an art and a science to effective mail.

Those who get the best results are constantly evaluating and tweaking their approach. There are proven techniques and formulas that can help you to determine what is working, what is not working, and what you need to do to make each and every mail campaign outperform the last. 

June 15, 2017

2:00 pm (EST)

Members: Complimentary
Nonmembers: $49

Attendees will learn how to:

  • Options for approach and frequency of your mail campaigns
  • Direct mail testing techniques, and when to use them
  • Benefits of different mail tracking methods
  • Campaign measurement strategies and formulas
  • Integrating technology with print to enhance the user experience


Trish Witkowski

  Join Trish Witkowski, for the final episode of a series of three webinars that take you on a journey through the process of creating effective mail campaigns. 

Trish Witkowski is a dynamic speaker, a YouTube sensation, and a direct marketing maven. Over the last decade, Trish has built software tools, written books and grown a rabid fan base for her YouTube channel. She has been a brand ambassador for HP, and inspired marketing teams at American Express, USPS, ADT and Lowe's. Today, Trish travels the world, leveraging her work with big brands and loyal fans to teach marketers and sales leaders how to gain an advantage and turn soft sales into cold, hard cash.

Sponsored by

 Courtesy of AccuZIP, registered attendees will be mailed a FREE copy of Trish Witkowski’s “Track & Measure” publication (a $30 value). Collect all three by attending the Direct Mail Simplified Webinar Series from Idealliance and AccuZIP.

  Registration Instructions
  1. Sign in 
  2. Click Register Myself 
  3. Select a Registration Option 
  4. Proceed to Checkout

Login instructions and a link will be sent 24-48 hours prior to the webinar. The webinar will be recorded and all registrants will receive access to the recording. For registration questions, email or call Idealliance at (703) 837-1070. 
6/15/2017 2:00 PM - 6/15/2017 3:00 PM

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