Direct Mail Simplified Webinar: Mail Planning & Optimization

Direct Mail Simplified Webinar: Mail Planning & Optimization
Join Trish Witkowski, for the second of a series of three webinars that will take you on a journey through the process of creating effective mail campaigns. The fist webinar addressed the strategy behind a mail campaign, and the choices we make to position a sale and engage an audience.

For part two of this series, we take a deeper look at the practical side of mail—addressing all of the decisions we make that affect the deliverability and cost of sending mail. Often viewed as “the boring part” of the process, this webinar will prove that mail optimization and design is anything but boring. In fact, this critical part of the process can be downright exciting. We’ll cover formats and sizes, share tips and resources and expert techniques for getting the most bang for your mailing buck. 

May 11, 2017
11:00 am (EST)

Members: Complimentary
Nonmembers: $49

Attendees will learn how to:

  • Understand the most critical guidelines for mail
  • Common and costly mail mistakes and how to avoid them
  • Components of a mailpiece
  • Expert techniques for getting the best postage rates on your mailings
  • Creative possibilities within USPS format and size guidelines

 


Presenter
Trish Witkowski
Trish@foldfactory.com

Twitter
@foldingfanatic
       
YouTube 
youtube.com/foldfactory
Join Trish Witkowski, for the second of a series of three webinars that will take you on a journey through the process of creating effective mail campaigns
 
Trish Witkowski is a dynamic speaker, a YouTube sensation, and a direct marketing maven. Over the last decade, Trish has built software tools, written books and grown a rabid fan base for her YouTube channel. She has been a brand ambassador for HP, and inspired marketing teams at American Express, USPS, ADT and Lowe's. Today, Trish travels the world, leveraging her work with big brands and loyal fans to teach marketers and sales leaders how to gain an advantage and turn soft sales into cold, hard cash.

Sponsored by








BONUS!
 Courtesy of AccuZIP, registered attendees will be mailed a FREE copy of Trish Witkowski’s “Optimize Format” publication (a $30 value). Collect all three by attending the Direct Mail Simplified Webinar Series from Idealliance and AccuZIP.

  Registration Instructions

  1. Sign in 
  2. Click Register Myself 
  3. Select a Registration Option 
  4. Proceed to Checkout

Login instructions and a link will be sent 24-48 hours prior to the webinar. The webinar will be recorded and all registrants will receive access to the recording. For registration questions, email registrar@idealliance.org or call Idealliance at (703) 837-1070. 
When
5/11/2017 11:00 AM - 5/11/2017 12:00 PM
Where
Webx

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