Publications

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Picture of the productCross Media Cookbook: A Sales Primer
This book provides practical advice for taking that final step from providing cross-media services to selling them profitably!

Regular price: 39.95
Member price: 34.95
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PUB-CMCSLS
Picture of the productCross Media Cookbook: A Start-up Primer
A management guide to moving forward with cross-media publishing services, this book walks you through defining, planning and implementing cross-media services to your customers.

Regular price: 39.95
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PUB-CMCSU
Picture of the productCross Media Cookbook: A Strategy Primer
Defines the emerging Cross-Media Publishing market and makes a compelling case for early market entry by print services providers and prepress operators, providing the tools and guidance necessary to understand the Cross-Media Publishing market.

Regular price: 39.95
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PUB-CMCSP
Picture of the productCustomer Centered Production (2nd edition)
Provides insights and information to help production managers become leaders in their company by focusing on the customer first and making production decisions based on surpassing customer expectations.

Regular price: 39.95
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PUB-CCP-2ND
Picture of the productCustomer-Centered Marketing
Dr. Gregory S. D'Amico applies the customer-centered approach to a printing company's marketing efforts. It's not about telling people what you can do, but finding out what they need and telling them how you can help them do it better than anyone else.

Regular price: 39.95
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PUB-CCM
Picture of the productDefining a Sales Strategy


Regular price: 6.99
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PUB-DSS
Picture of the productDefining the Process of Strategic Planning
A practical guide for executives who seek to understand and begin the process of strategically planning their company's future.

Regular price: 39.95
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PUB-DPSP
Picture of the productDesigner's Guide to Prepress
Graphic designer and printing industry speaker/author Erika Kendra has created a new handbook for graphic file preparation that will help every designer and printer's design department create files that will work successfully in today's new printing process.

Regular price: 39.95
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PUB-DGPNP
Picture of the productDesigner's Post Press Companion
Details for designers how to best plan a design for maximum finishing output. Explains design considerations for cutting, folding, stitching, embossing, foil stamping and mailing and how to select the best binding option for maximum finishing output.

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PUB-DPPC
Picture of the productDesigner's Printing Companion
Details, for designers, how to best plan designs for maximum printability. Explains how working with different variables such as different types of presses, different types of inks, and different types of substrates will necessitate changes in design.

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PUB-DPC