SalesPro Fundamentals Online Training
SalesPro Fundamentals Online Training
Idealliance SalesPro Fundamentals is an online training and certification course teaches the basics of print sales, providing a fundamental and proven procethat a new salesperson or selling owner needs to effectively and profitably sell print related products and services. Taught by two leading graphic communications industry sales trainers, the SalesPro: Fundamentals course is specific to helping the print salesperson become successful, fast! The course is delivered 100% online and is self-paced. Plus support for mobile devices such as tablets so you can take your learning on the go!


  Members Nonmembers
Single Enrollment   $165 $215
2 to 5 students (each)  $130 $170
6+ Students (each)  $110 $145



  1. Profitable Sales Philosophies and the Four Keys to Sales Success
  2. Where to Look for the Best Prospects
  3. Pre-Call Research: How to Gain Access To Decision-Makers
  4. How to Create An Effective Prospecting Process
  5. Effective Time Management
  6. Conquering Voicemail
  7. Overcoming Sales Objections
  8. How to Handle The Screw-up
  9. Effective Sales Presentation Skills
  10. Negotiate to Win
  11. How to Close More Sales
  12. Next Steps: How to Get to the Next Level


Bill Farquharson has trained thousands of print sales representative, sales managers, and “Selling owners” with a highly successful, no-nonsense approach. His training programs have become industry standards for driving new business. He has trained and coached salespeople from companies such as Xerox, Fuji Xerox, HP Indigo, Heidelberg, EFI, and Konica-Minolta.

Kelly Mallozzi sold digital printing for 15 years and understands the challenges, frustrations and pitfalls of building a successful sales practice. Kelly’s areas of focus include client recovery, retention and acquisition, and marketing communications projects.