Idealliance 2017 PRIMEXEast

101 Park Avenue, Park Hub Room
(At Park Avenue & Corner of 41st Street)
New York, New York 


PRIMEXEast is the place to talk about the future of publishing workflows.  Idealliance is developing core engagements and standards redefining content supply chains and workflows.  On June 22nd, Idealliance is conducting a one-day focused roundtable highlighting FOUR new and evolving technology and workflows affecting today’s – and tomorrow’s – publishing supply chain and management.  
Idealliance has outlined four key developments for PRIMEXEast in 2017:

  1) Publishing on the Open Web

  2) Digital First Delivery

  3) Print Quality Reporting: Optimizing Information Exchange

  4) Real World Rights: Implementing Licensing Terms in Production Workflows

Technology concepts and developments are outlined and dissected along with interactive discussions about the implications and applications to your business.


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  9:30am  –   10:00am      Coffee Served 

10:00am   – 11:15am Welcome & Opening
 #1: Publishing on the Open Web

       Topics for Discussion:
  • What is the Open Web?
  • What is the W3C’s vision for publishing?
  • Merger of EPUB with the W3C and alignment with BISG
  • What are the new W3C publishing initiatives?
  • Why is it important that publishers?
  • What role should Idealliance play?
Karen Myers, W3C Business Development Leader, W3C
Brian O’Leary, Executive Director, Book Industry Study Group (BISG)
Liisa McCloy-Kelley, Vice President, Director Ebook Product Development & Innovation, 
Penguin Random House

David Steinhardt, President & CEO, Idealliance

 11:15am      12:30pm  #2: Digital First Delivery 

Topics for Discussion

  • What trends do you see in delivery and workflow platforms?
  • What role do you see for the Open Web as a magazine delivery platform?
  • What workflow changes are you seeing?
  • What new technologies are on your radar?
  • What tools do you wish you had?
Ulrich von Beck, Vice President of Sales, Zinio
Representative from publisher to be named

Kilian Schalk, Principal, PurpleGray Consulting





  1:15am  –  2:00pm #3: Print Quality Reporting: Optimizing Information Exchange
       Topics for Discussion:
  • How is quality being reported today for labeling, packaging and publication printing?
  • What advances in automated press control systems can help print buyers control quality?
  • Where can improved efficiencies and cost reductions in print quality reporting be realized?
  • Why is establishing a single reporting message structure important?
  • What are new standards optimizing print reporting exchange?

PQX: Print Quality Exchange = XML-based business messages transmit print quality and performance data fromthe printer to the print buyer
PRX: Print Requirements Exchange = XML-based business messages facilitating one-way transmission of customer expectations for print quality

  • How to envision implementation of new standards by tool manufacturers? How are these standards moving for international development?
Marc Levine, Enterprise Print Quality Group Manager, Schawk
Dianne Kennedy, XML Evangelist, Idealliance & Editor, Idealliance & ISO Editor for PQX & PRX 

 2:00pm   –  3:00pm  #4: Real World Rights: Implementing Licensing Terms in Production Workflows
       Topics for Discussion:
  • Case Study: PRISM and Rights Management Today – Time Inc.
  • Update: Standards for Rights Automation
  • Case Study: Rights Implementation – Hearst Magazine
Dai Ichikawa, Manager of Digital Assets Systems, Time, Inc.
Annette Feldman, Information Management Architect, Associated Press
Shelly Meeks, Content Services Director, Hearst Magazines

Linda Burman, CEO, L.A. Burman Associates & Founding Chair, Idealliance PRISM Work Group 

 3:15pm  –  4:00pm  Town Hall: What Keeps You Up at Night?
       Engaging interaction to get a sounding on the key issues affecting publishing today…and how Idealliance can move the industry forward.

Dianne Kennedy, XML Evangelist, Idealliance
David Steinhardt, President & CEO, Idealliance

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