1. Identifying Digital Print Applications
  2. Profitable Sales Philosophies With Digital Print
  3. Why You Should Care About Selling Digital Print
  4. Finding The Digital Print Buyer
  5. How to Create An Effective Prospecting Process
  6. Effective Digital Print Sales Presentation Skills
  7. Creating A Digital Print Marketing Strategy
  8. Overcoming Sales Objections
  9. Utilizing Your Digital Print Vendor (OEM) To Help You
  10. Selling Digital Print To Hospitals
  11. Selling Digital Print To Banks
  12. Selling Digital Print To Colleges
  13. Selling Digital Print For Trade Shows


Bill Farquharson has trained thousands of print sales representative, sales managers, and “Selling owners” with a highly successful, no-nonsense approach. His training programs have become industry standards for driving new business. He has trained and coached salespeople from companies such as Xerox, Fuji Xerox, HP Indigo, Heidelberg, EFI, and Konica-Minolta.

Kelly Mallozzi sold digital printing for 15 years and understands the challenges, frustrations and pitfalls of building a successful sales practice. Kelly’s areas of focus include client recovery, retention and acquisition, and marketing communications projects.