BrandQ Webinar: The Value of the Drawdown

BrandQ Webinar: The Value of the Drawdown
BrandQ Webinar Series: The Value of the Drawdown

BrandQ® Webinar Series


The Value of the Drawdown


Friday, January 25

2:30 p.m. - 3:30 p.m. (Eastern Standard Time)


Brands and printers use drawdowns to approve and specify critical brand colors. If used correctly drawdowns can play a critical role in realistically defining a brand color, as well as providing a check on proofs and actual renditions of the spot colors. If used improperly drawdowns can set unrealistic expectations, leading to problems and the pressroom and unhappy customers. In this webinar our panelists will discuss how to get the most out of drawdowns and substrates across a wide supply chain, as well as outline ways that improper use of drawdowns can cause production headaches.


Topics to be discussed:

  • Using drawdowns on multiple substrates
  • How to correlate drawdowns to proof special colors
  • What to do when drawdowns from multiple suppliers do not match
  • Leading practices in the use of drawdowns


  • Ron Ellis, Brand Expert and Chair of the Idealliance Print Properties & Colorimetric Council
  • Timothy Baechle, CEO, Idealliance


  • Kevin Coneey, President/CEO, Universal Color Corp. (Megami)
  • Sonja Dearden, Print Production Manager, Lindt
  • Danny C. Rich, PhD, Senior Color Physicist, Sun Chemical Corp.

This webinar is part of the Idealliance BrandQ® webinar series. BrandQ is about communication, education, and validation.

About BrandQ®

BrandQ enables communication between brand owners and suppliers, so it is clear on brand owner's expectations, evaluation methodology, aims and tolerances, and validation process. BrandQ assesses key aspects such as process capability, performance, process control, color management, ISO Standards implementation, proof and press alignment, spot color rendering, pre-media capabilities, G7 calibration, and detailed reporting and analysis to align the packaging supply chain.


BrandQ certification assures a high level of quality and performance and leads to overall operational efficiency, process control, measurement controls, and data that can be shared between print service provider and brands, brand owners and print buyers. This communication protocol creates a wonderful partnership for job specification exchange, regardless of language and regardless of location in the world.




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703.837.1070 | 800.333.6272 | Fax: 703.548.8204


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1/25/2019 2:30 PM - 3:30 PM
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