BrandQ Webinar: You’re Fired! Why Printers Fire Brands

BrandQ Webinar: You’re Fired! Why Printers Fire Brands
Communication is key, and in this webinar we will explore when printers can work with a brand, and when they decide to decline working with a brand.

BrandQ® Webinar Series

You're Fired! Why Printers Fire Brands
How to tell if the quality you are asking for is too much…

Friday, November 30th

1:30 p.m. - 2:30 p.m. (EST) 

Brands have quality requirements, but some brands requirements are so difficult that printers struggle to achieve them. In some cases, the work is deemed unprofitable and the printer fires the brand, choosing to move on to more profitable work. In this webinar we take a look at what happens when a brand’s quality requirement cannot be achieved by the supply chain because the request is simply unreasonable. Our panel will discuss how and when brand quality requirements become an obstacle to producing products. Communication is key, and in this webinar we will explore when printers can work with a brand, and when they decide to decline working with a brand.

In this webinar we will look at:

  • How much more does high quality cost?
  • Can a supplier reasonably produce the quality you are asking for?
  • How to communicate difficult quality issues between print and supply chain.
  • How to determine what reasonable tolerances are.

45 minutes with 15-minute Q & A
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Moderators:

  • Ron Ellis, Brand Expert and Chair of the Idealliance Print Properties & Colorimetric Council
  • Timothy Baechle, CEO, Idealliance


Panelists:

  • Jack Frank, Color Process Manager North America-Multi-Packaging Solutions
  • Rich Cline, Color Manager-Rohrer Corporation
  • Bill Pope, Director-Graphic Reproduction Excellence-Caurastar


This webinar is part of the Idealliance BrandQ® webinar series. BrandQ is about communication, education, and validation. 

About BrandQ®

BrandQ enables communication between brand owners and suppliers, so it is clear on brand owner’s expectations, evaluation methodology, aims and tolerances, and validation process. BrandQ assesses key aspects such as process capability, performance, process control, color management, ISO Standards implementation, proof and press alignment, spot color rendering, pre-media capabilities, G7 calibration, and detailed reporting and analysis to align the packaging supply chain.

BrandQ certification assures a high level of quality and performance and leads to overall operational efficiency, process control, measurement controls, and data that can be shared between print service provider and brands, brand owners and print buyers. This communication protocol creates a wonderful partnership for job specification exchange, regardless of language and regardless of location in the world.
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703.837.1070 | 800.333.6272 | Fax: 703.548.8204

  

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When
11/30/2018 1:30 PM - 2:30 PM
Online registration not available.

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